Hello.

I’m Pamela Hennessy, a Marketing and Creative Services Professional.

Since the 1990s, I’ve been helping companies grow their business.

My career began in insurance marketing and soon expanded into B2B and B2C marketing for a number of different companies. In that time, I’ve acquired a strong skill set that allows me to direct and nurture every step of the marketing and creative processes.

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My Capabilities

Marketing Direction

I am a true marketing generalist with skills that range from planning and strategy to execution and management. I’m able to bring new products to market and legacy products to new market spaces.

For everything from your online presence to individual product branding, I’m able to brings things together in a cohesive and successful way.

Creative Direction

I bring many years of experience in creative direction and am skilled in print design, logo design, website design, typography and brand direction.

I can offer complete corporate branding guidelines and execution through all channels – including social media.

Content

I’m an experienced content creator who loves to tell a compelling story.

Through printed word, email campaigns, social media and online corporate presence, I can help you impart your company’s value proposition in an effective and SEO-ready way.

Consultation

Maybe your company is in its genesis and you’re not sure what you need. I can help you cut through the confusion to build a marketing approach that works for you and your budget.

If you simply need a fresh look at things, I’m here for you as well. No project is too small.

My Work History

Freelance Marketing and Content Consultant
Providing marketing and content services for a number of B2C and B2B clients

Director, Marketing Communications – Regroup Mass Notification

Created product branding strategy for new and existing markets
Developed vertical market strategy and campaigns
Managed all customer-facing assets including website, email campaigns, content, social media, marketing and support collateral
Established SEO and social media strategy
Developed and managed content strategy and calendar
Directed fully-remote marketing team
Conducted competitive analysis
Managed department budget
Collaborated with Product and Business Development on all new releases

Director, Marketing Communications – ProPoint Solutions

Created all customer-facing content including website and email copy, white papers, case studies and social media content
Created and redesigned all digital assets including corporate website, email graphics and social media graphics
Developed vertical market strategy and campaigns
Developed SEO/SEM strategy for website and content
Created technical support and tutorial materials for Customer Support teams
Managed department budget
Conducted competitive analysis
Provided data-driven strategy

Director, Marketing Communications – Ocean Optics

Directed global marketing teams in North America, Europe and Asia
Oversaw all corporate communications and public relations
Developed branding strategy for new product releases
Developed product catalog including copy, graphics and supporting campaigns
Managed all digital strategy including website, email campaigns, social media, Spectroscopy TV, tutorial content and customer forums
Planned and executed corporate trade show and conference efforts
Maintained editorial and other campaign calendars
Worked with Sales to develop CRM standard
Established brand guidelines for global use

Product Marketing Director – KW Media

Responsible for the growth of Layers magazine, Illustrator Techniques magazine, Photoshop TV and full line of educational books and DVDs
Creative direction of all advertising in support of product line
Produced or directed the production of digital assets, content, tutorial materials and email campaigns
Developed and executed trade show and learning conference strategy
Established KPIs for Marketing and Sales
Developed CRM standard
Created go-to-market strategy and campaigns for new product releases

Director of Marketing – 1 Nation Technology

Print and digital design including corporate website, product logos and corporate brand
Copywriting and editing
Content creation for print collaterals and support documentation
Planning and budgeting of advertising and public relations
Marketing strategy and analysis
Development and deployment of company’s CRM software and standard

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Get in Touch

I’m a United States citizen who lives in beautiful Guanacaste, Costa Rica. I’m able to work contract for any company in the world and, as an employee, for any US- or Costa Rica-based company.

Need my resume? Download it here.

If you’d like to get in touch, please use the form below and I’ll respond as quickly as possible.