Thanks for stopping by. I’m a Creative Services and Marketing Professional with nearly 30 years of experience in creative direction, print and web design, marketing and more.
I keep on top of emerging trends while hanging on to tried and true methods. I’ve helped a number of companies develop and improve their branding, messaging and success.
How can I help you?
I started my career in marketing in the late 1980s with an insurance marketing agency in St. Petersburg, Florida. My job was to recruit independent insurance agents for a handful of life and health companies and train them to market and promote the products. Although it was a great beginning for me, I longed to get my hands into something more creative. So, I began to teach myself design.
By the early 1990s, I was a full-time graphic designer and copy writer, working in technology-driven industries such as telecom and IC. I built my first website in 1994 and have continued to develop and grow through self-education and keeping a keen eye on trends. If I pride myself on anything, it’s the ability to learn and conquer new ideas, techniques and strategies.
I’m adept at working independently or leading teams, and my experiences have encompassed technology, telecom, insurance, science, startups, publishing and both B2B and B2C.
Be sure to contact me here if I can be of assistance to you.
This is my daily arsenal of tools for creating and working. I also produce audio, voice work, video and animation.
These are my three most recent positions, with two being contract. To learn more about my work history, download my resume in PDF format below.
Director, Marketing Communications
December 2016 – Present
Regroup Mass Notification
Summary
Regroup produces a SaaS, cloud-based mass notification platform that got its genesis in emergency alerting, specifically for higher education communities. I joined Regroup to help the company expand into vertical markets with a focus on enterprise. I helped the company hone its messaging and branding and nurtured a small marketing team to produce agency-level collaterals and content.
About My Work
As with Rogers, I redesigned Regroup’s website and honed their SEO practices. The company enjoyed improved search engine ranking within a short few months and I automated a number of lead collection processes for their online marketing efforts.
With my team, I helped Regroup create meaningful, relevant content for potential clients as well as client support. We produced powerful white papers, marketing collateral, press releases and other materials, all smartly designed to effectively tell the Regroup story.
I directed the creative team to improve look and feel, branding and trade show graphics and incidentals. My efforts have given Regroup a much-needed facelift and have streamlined the creation process.
Finally, I developed the company’s market coordination process between Marketing, Sales Operations and Business Development. This helped to keep all departments ahead of deadlines and within budget.
Director, Marketing Communications
October 2014 – December 2016
Rogers Software Development
Summary
This software development company specializes in point of sale and customer management software for the salon, spa and personal services industry. For 15 years, they moved forward without a marketing department or strategy. I was invited to head up the company’s marketing communication efforts with a focus on improving visibility and voice.
About My Work
I redesigned and republished the company’s website to be a responsive site and to fit more closely with Google’s SEO algorithms. We enjoyed a 1st page position on Google within the first 6 months and for the first time in the company’s history.
I also redesigned customer-facing collateral and documentation such as guides and manuals. Giving graphics, logo and copy a fresh approach proved helpful in garnering the interest of prospective customers.
Putting together regular communications with customers through email allowed the company to more effectively communicate changes to features when new versions became available. I used our email communications to alert customers of these changes and to always present offers suitable to their business needs. We were able to turn email communications into a marketing and sales opportunity within weeks.
My other work with Rogers involved trade show presence. I helped the company improve their exhibitor game by providing creative direction, full graphic treatments and leadership. Our efforts have consistently paid off.
With a focus on improving the company’s professional appearance, my time at Rogers has proven fruitful. The company now enjoys a more professional and clear voice, higher visibility, more engagement with customers and prospective customers and a fresh look that has helped Rogers appeal to broader audiences.
Global Media Director
June 2007 – March 2013
Ocean Optics
Summary
Ocean Optics is a company that develops and manufacturers spectrometers for the educational and scientific communities. Their marketing efforts needed a fresh approach and a drive into modern-day techniques. I came to Ocean Optics with the specific goal of bringing the company into the 21st century.
About My Work
My duties included all print design, copy writing, developing a social media strategy, trade show direction, branding and working closely with development teams on product development.
The company lacked a timely means of producing a product catalog. Working with a creative services team, we were able to produce a 250+ page product catalog in a way that would allow more fluid updates and revisions. I took on the copy writing tasks as well as creative direction.
I worked to bring the company off of a dated .ASP website and into a WordPress environment, ensuring better SEO reach, responsive design and a more attractive and functional site. I built the graphics, produced the copy and integrated the site into social media efforts.
With Ocean, I was given tremendous liberty on promotional and event direction. Our trade show manager and I worked to produce compelling, creative and engaging booth designs as well as collateral and digital presentations. I worked with our staff designer to produce tutorial videos and other digital content to drive both marketing and retention efforts.
I also produced and edited copy for application notes, product decks, support documentation and all customer-facing collateral and communications.
Finally, when Ocean Optics products were used in NASA projects (such as LCROSS/LRO and Mars Rover), I engaged local and national news media to tell our story. Ocean was featured in a number of news presentations that outlined our involvement in these historic pursuits.
Here is a small sampling of the type of work I do. Of course, I’m happy to share a larger portfolio with you. Just get in touch!
I’m also happy to provide references from previous employers and clients upon request.
We needed a logo, marketing material and help with a website for our new business. It was a pleasure working with Pamela and, with her, communication flowed easily. She is both creative and technically skilled – clearly an expert. Pamela worked within our scheduled and did an excellent job
If you need assistance on a project or are looking for full-time or contract help, please use the following form to get in touch with me. I’ll reply as soon as possible.
