Hello. Hola.
Bonjour.

Freelance Marketing and Content Consultant
Providing marketing and content services for a number of B2C and B2B clients

Director, Marketing Communications – Regroup Mass Notification

• Created product branding strategy for new and existing markets
• Developed vertical market strategy and campaigns
• Managed all customer-facing assets including website, email campaigns, content, social media, marketing and support collateral
• Established SEO and social media strategy
• Developed and managed content strategy and calendar
• Directed fully-remote marketing team
• Conducted competitive analysis
• Managed department budget
• Collaborated with Product and Business Development on all new releases

Director, Marketing Communications – ProPoint Solutions

• Created all customer-facing content including website and email copy, white papers, case studies and social media content
• Created and redesigned all digital assets including corporate website, email graphics and social media graphics
• Developed vertical market strategy and campaigns
• Developed SEO/SEM strategy for website and content
• Created technical support and tutorial materials for Customer Support teams
• Managed department budget
• Conducted competitive analysis
• Provided data-driven strategy

Director, Marketing Communications – Ocean Optics

• Directed global marketing teams in North America, Europe and Asia
  Oversaw all corporate communications and public relations
• Developed branding strategy for new product releases
• Developed product catalog including copy, graphics and supporting campaigns
• Managed all digital strategy including website, email campaigns, social media, Spectroscopy TV, tutorial content and customer forums
• Planned and executed corporate trade show and conference efforts
• Maintained editorial and other campaign calendars
• Worked with Sales to develop CRM standard
• Established brand guidelines for global use

Product Marketing Director – KW Media

• Responsible for the growth of Layers magazine, Illustrator Techniques magazine, Photoshop TV and full line of educational books and DVDs
• Creative direction of all advertising in support of product line
• Produced or directed the production of digital assets, content, tutorial materials and email campaigns
• Developed and executed trade show and learning conference strategy
• Established KPIs for Marketing and Sales
• Developed CRM standard
• Created go-to-market strategy and campaigns for new product releases

Director of Marketing – 1 Nation Technology

• Print and digital design including corporate website, product logos and corporate brand
• Copywriting and editing
• Content creation for print collaterals and support documentation
• Planning and budgeting of advertising and public relations
• Marketing strategy and analysis
• Development and deployment of company’s CRM software and standard